Crickbuster at the ICC Men’s T20 World Cup 2021
Delivering World-Class Fan Experiences Amid a Global Challenge
The ICC Men’s T20 World Cup 2021, hosted in the United Arab Emirates and Oman, marked a pivotal moment in international cricket — not only for the return of world-class competition post-COVID-19, but also for redefining how fans experience the sport. As a proud partner in this global celebration of cricket, Crickbuster played a crucial role in enriching the tournament’s reach, excitement, and fan engagement.
Despite the logistical complexities brought about by the pandemic and the tournament's relocation from India to Dubai and other UAE cities, Crickbuster seamlessly delivered end-to-end travel and fan engagement solutions, helping thousands of cricket lovers from around the world attend the event safely and in style.
Key Contributions
Official Travel & Hospitality Packages
Crickbuster curated comprehensive travel packages that included official match tickets, luxury hotel stays, stadium transfers, and guided city excursions. Fans were able to enjoy the cricketing spectacle with peace of mind, knowing every detail of their trip was professionally managed.
Premium View Experience
Through our official partnerships and meticulous coordination, Crickbuster ensured that our guests enjoyed some of the most premium and centrally located seating in the stadium. From the national anthems to the final overs, fans had a front-row view of the passion, energy, and drama that unfolded on the field.
Captured during the India vs Pakistan national anthem ceremony at the ICC T20 World Cup 2021.
Excited fans from multiple countries enjoying their matchday journey
Exclusive Fan Experiences
We went beyond ticketing by providing fans with exclusive moments — from meet-and-greets with cricket legends to personalized fan kits and hospitality access that made every guest feel like a VIP.
Crickbuster Fan Experience Kit
To enhance the match-day spirit, we provided each guest with a Crickbuster Fan Kit, which included a customized India jersey, official T20 World Cup cap, fan bag, and souvenirs — all neatly packed and waiting in their hotel rooms upon arrival.
Collaborating with ICC and Local Stakeholders
Working closely with ICC officials and local organizers, Crickbuster ensured that COVID protocols were met without compromising on the quality of the fan experience. Our on-ground support teams across Dubai, Sharjah, Abu Dhabi, and Muscat provided 24/7 assistance to international guests.
Digital Fan Engagement
Crickbuster also amplified fan sentiment online through behind-the-scenes content, match-day storytelling, and real-time updates — ensuring global fans could remain connected, even if they couldn’t attend in person.
India vs Pakistan | Crickbuster with Super Fans
One of the most anticipated matches of the ICC T20 World Cup 2021 was the legendary clash between India and Pakistan. Ahead of the big game, Crickbuster connected with passionate fans from both nations to capture their emotions, expectations, and excitement.
Our media team hit the streets of Dubai to engage with Indian and Pakistani supporters, many of whom were proudly wearing their national jerseys, waving flags, and cheering for their heroes. The energy was electric, and the camaraderie between fans from both sides showcased the unifying spirit of cricket.
Desert Safari & Dubai Night Tour
As part of our holistic sports tourism offerings, Crickbuster curated premium leisure experiences alongside the cricket matches to help fans explore the magic of the UAE. Our Desert Safari adventure allowed fans to enjoy thrilling dune rides, quad biking, and authentic Arabian hospitality in the heart of the desert. In the evenings, our Dubai Night Tour offered unforgettable views of the city’s glittering skyline from the iconic Burj Khalifa, leaving fans with lifelong memories beyond the stadium.
Fans enjoying the Desert Safari on quad bikes.
Breathtaking view of Downtown Dubai from the top of Burj Khalifa.
The T20 World Cup 2021 was not only a triumph for Dubai as a host city, showcasing its world-class infrastructure and hospitality — but also a landmark in Crickbuster’s journey as a global leader in sports tourism and fan engagement. We are proud to have transformed challenges into opportunities, delivering safe, memorable, and thrilling cricket experiences during an unprecedented time.
Visit to Expo 2020 Dubai
In addition to thrilling cricket matches and luxury hospitality, Crickbuster offered fans a chance to witness one of the most iconic global events of the decade — Expo 2020 Dubai. As the world gathered to showcase innovation, culture, and connectivity, Crickbuster organized guided visits for fans to explore the themed pavilions and immersive experiences. The Expo visit added a unique layer to the fan journey, combining sport with global discovery — a true reflection of our commitment to unforgettable fan experiences.
Fans enjoying their visit to Expo 2020 Dubai during the tournament.
Fans at the USA Pavilion, one of the most visited attractions at Expo 2020 Dubai.
Australia vs Pakistan Semi Final -2 | Voice of an Aussie Superfan
As the excitement built up for the semi-final between Australia and Pakistan, Crickbuster captured the voice of one of the most passionate Crickbuster’s Australian fans at the tournament. Draped in the national flag and face painted in full Aussie spirit, this superfan shared his thoughts, predictions, and emotions just moments before the match in Dubai.
This video captures the raw energy and unmatched love that fans bring to cricket, showcasing how far people travel and how deeply they feel for their teams on the global stage.
More Fan Highlights & On-Ground Engagement
Crickbuster fans came together to celebrate cricket with unmatched enthusiasm. From seamless match-day transport to enjoying live action with family and friends — every moment was full of energy, emotion, and excitement.
Crickbuster Band Energizes Fans at the Stadium
As part of Crickbuster's mission to elevate the fan experience during the ICC Men’s T20 World Cup 2021, a live local band was introduced in the stands to ignite the crowd’s energy and celebrate every moment with music.
The Crickbuster Band brought the rhythm of cricket to life, performing vibrant beats and popular tunes that united fans of all ages and nationalities. Their presence added a festive vibe and made every six, wicket, and victory roar even louder.
Crickbuster’s local band performing live in Abu Dhabi stadium stands.
This initiative by Crickbuster turned cricket matches into carnival-like celebrations, making memories that fans will carry long after the final whistle.
Australia Wins ICC Men's T20 World Cup 2021
The grand finale of the ICC Men’s T20 World Cup 2021 lit up Dubai with passion, fireworks, and history in the making. In a thrilling championship clash, Australia defeated New Zealand to lift their first-ever ICC T20 World Cup trophy.
Crickbuster was proud to witness the moment alongside our Australian fans who brought incredible spirit and unity to the stadium. Wrapped in their national flag and roaring with pride, our Aussie guests celebrated a night that will forever be etched in cricket history.
Crickbuster’s Aussie fans celebrating the historic win with their national flag.
Spectacular fireworks light up Dubai as Australia claims the T20 World Cup title.
Post-Tournament Engagement with ICC
Following the successful completion of the ICC Men’s T20 World Cup 2021, Crickbuster was invited to visit the ICC Headquarters in Dubai. The visit served as a strategic opportunity to reflect on our collaborative achievements and to chart the path forward for enhancing global fan engagement—particularly in the growing U.S. cricket market.
During the meeting, Crickbuster and ICC officials engaged in meaningful discussions about expanding the fan experience footprint in North America. The conversation focused on insights gained during the 2021 tournament and how these learnings could be translated into future tournaments to better serve and energize cricket fans in the United States.
Crickbuster team at the ICC Headquarters reception in Dubai.
Strategic discussions with ICC leadership on growing fan experiences in the USA.